Posted by Stacy (AZ) on February 05, 2001 at 10:02:49:
I agree, you put it well. It was stated in something I read that the average person must see an advertisement about ten times for it to finally register. Repeated and consistent advertising is necessary, if this is the method chosen to generate leads. And, later, when the calls are coming in, don’t pull the ad, even if the volume of calls is too large. It takes time to regain the momentum.
One last suggestion. If the ad seems to run out of steam in the future, change the wording a little.