Posted by Jim IL on November 16, 2000 at 18:25:58:
Frankly, how often and how long you run the ad depends on what you can afford.
I run an ad about 3 weeks out of the month, everyday.
You cannot ever tell what day a motivated seller is going to read the paper.
I get calls all week long, and there is not pattern as to when they come in.
But, my paper has LOW prices for ads, so it does not cost me much to keep the ad running.
I do however change up my ad on occassion, by altering the text a bit.
I have noticed that everytime I change the ad, I get more calls.