Re: Advertising - Posted by Alex Gurevich, TX
Posted by Alex Gurevich, TX on November 08, 2001 at 23:29:49:
The question is have you chosen your target market correctly and is your advertising reaching it?
I hear NJ is a pretty firm market, even after Sept. 11 events. Especially so in the well to do counties.
Maybe, in the areas your ad in Pennysaver reaches or signs cover, there’re few people who are anxious enough to deal.
You’re not in Bergan county, are you? That’s a notoriously difficult place to find deals.
I’d think you might need to re-evaluate your current area and explore going into other areas, where the market is slower and lower, and the sellers don’t hold on to their homes as hard. The sign police and neighborhood watch dogs are nowhere as fierce in those places as in the well to areas. People don’t perceive real estate as assets, just places to come to sleep to.
Here, in my town in the low end areas, the signs seem to be staying forever. But try putting them up anywhere in the better to do side of town and they’ll be destroyed in hours, you’ll get hate calls, police will talk to you, etc.