a lot of calls, no buyers! - Posted by Jim FL
Posted by Jim FL on September 07, 2003 at 22:17:04:
I agree with Barry.
When I run classified ads to sell houses (this is rare for me), I too place them under “homes for sale”, and will run two ads.
RENT TO OWN
Bad Credit Okay!
Nice 4 Bd/2 Ba-$xxx/month
LOW $$$ moves you in!
and the other ad;
Area-4 bd/2ba NICE!
Priced to sell @ $xxx,xxxx
Financing help available!
E.Z. Qualify! Bad Credit Okay!
Both seem to pull well.
However, after checking stats this weekend, I have not sold a house in 6 mos from a newspaper ad, or a flyer.
100% of my houses have sold via signs.
So, here is a way to generate more traffic to your house.
Get a nice sign for the yard, and a tube for flyers, with some limited info about the house. (forces them to call for more)
Place another sign, and some flyers in the front window, just in case the others go AWOL.
Place up directionals, leading to and from the house at major intersections and locations near the house for sale.
Make up flyers with the same info, and hang them in major discount dept. stores, like Walmart, Target, K-mart etc…dollar stores and laundymats are good as well.
Also, make up some road side signs, with a simple message on them, and a phone number.
forget the “24 hour recorded message”…too long for me.
You can screen and sell better live with people, and if you miss a call, return it.
This takes more time on the phone, but you will screen out tire kickers better than a message.
Stick with the multiple showing scenario.
I love competition, because when 10 families all want the same house, you can bet some of them will come up with more cash to “outbid the others”.
Works like a charm.
I try to leave as little info out there as possible, other than the key words to drive the phone calls up.
Monthly amount is key, along with possible terms and a phone number.
Everything else, they can get from me live on the phone.