Posted by Brent_IL on July 10, 2003 at 15:15:26:
That was tongue-in-cheek. As I think about it though, I?ll use over-exaggeration to the absurd to minimize people?s fears. As one example, when I?m explaining the ?Seller?s Option to Cancel? clause in the purchase contract, I tell them that five minutes after he executes my contract, someone from Wal-Mart will decide that his property is crucial to their expansion plans and will offer him five times what the house is worth. Sometimes it?s the city that?s building a new airport. He knows this isn?t going to happen, but suddenly paying my 3% + 3% cancellation charge has shifted from being viewed as a penalty for dealing with me to being perceived as a favorable option should he desire to take a better offer.
I?d probably want to add a few more denigrating adjectives to the WBH folks of radio focus.