Re: Bandit Signs - Three Questions… - Posted by Rob FL
Posted by Rob FL on February 16, 2002 at 22:50:33:
I have to say that I’ve been doing some experimenting over the last few months. I’ve run ads in 4 throw-away type newspapers, Pennysaver, Thrifty Nickel, etc. and I also put out 25 bandit signs per month (7 per week, an easy goal). I must get 3 times as many calls off of my signs as I do the ads. 100 signs cost me about $60 total and 2 hours of time to make (cheap handwritten do-it-yourself signs that I have my wife write up). The 4 ads cost me about $200 per month. Amazing.
I generally stick them in the ground using metal stakes. I’ve tried nailing them to a pole but it seems like I get a ton more calls with them on the ground. I put them near major intersections where traffic can see them and at stop signs exiting neighborhoods. They go either right at the intersection corner or on a vacant lot type area nearby. I normally place them outside the city limits, because the county employees are sometimes much slower to respond.
I choose 25 signs a month (7 a week) because it’s an easy goal to hit. It also makes me be consistent, considering alot of the signs disappear within a few short days. Some people do 100 a month, but that is alot of work unless you plan on paying someone to do it, otherwise they end up sitting in my garage or the back of my truck. I put them out as a drive around every day. It takes minimal extra time.
The worst thing I ever had happen to me is one time a code enforcement officer called and asked me to take the sign down, which I did.
Just my .02.