Posted by John Corey on April 29, 2006 at 18:22:23:
I do think you are letting your biases get in the way. David’s logic for why females living alone in an apartment makes a lot of sense given what my wife tells. me.
For any direct response advertising the only want to tell what the right mix will be is to test, test, test. You need to set up a control to benchmark against and then monitor the results. It could be the present list is perfect.
As you have been investing for a long while and understand that spending a little money helps to find better deals set a budget and then see how many tests you can run with that budget. Try to understand if the test size and the duration is sufficient to then measure the results. If not adjust something so you can test long enough to draw real conclusions based on the responses and the quality (converted into buyers, etc).