Re: Best postage for post cards? - Posted by Stewart
Posted by Stewart on July 21, 2003 at 17:36:40:
What you decide really depends on what you want to mail. If you are going to send postcards first class (at postcard rates) you will be limited to 4.25" x 6", which may be just fine. You need at least 500 pieces to get a discounted rate (around 18 cents). If you want to go bigger, you are bettter off using Presort Standard (bulk) because then you can go to 6.125" x 11.5" and still pay pretty close to the same rate as a smaller card (around 16 cents for in town mailer, 19 cents for out of town mailer). Also, if you are using your own list (versus one purchased from a list company) you are required to have used some type of “cleaning” process. Most will use NCOA processing through a list company or broker.
If you use bulk (200 minimum) then you can add the line “Or Current Resident” just under the name. Although not as personal, this will ensure all pieces get delivered. I would think for this type of mailer you may not care. In my area (St. Louis) many pieces get delivered the next day, but some will take 3 - 5 days.
Besides your postage you should’t have to pay any more than 5 cents per piece for processing. Make sure you ask for a copy of the mailing statment stamped from the post office from whatever mailer you use. Ideally, get a printed 3602 receipt that the bulk mail unit prints out themselves - here they do it on continuous forms so you know it is theirs. This will verify quantity, postage and date of mailing.