Re: Beware the trap - Posted by Tony Colella
Posted by Tony Colella on December 09, 2006 at 10:12:00:
I see what you are saying now. I don’t know that there is any right or wrong way to approach this but here is what I did in these type of situations.
I would explain that I am an investor and not someone that will be living in the home. I encourage the people to try and sell the home themselves to someone who will live in the home because they will get more money. I slip in that these people will likely need financing which makes it harder to sell but I encourage the seller just the same. Maybe even give them a few ideas on where to market.
Usually this type of seller has tried that or is giving up so they understand this all already. If they express that they are fed up with trying to market this home I then keep talking. If not, the we go back to the walk away technique.
If we are still talking I simply remind them that I have to buy wholesale in order to sell and make profit as this is my business. I explain that I take payments from my sellers which means it will take a long time before I see any profit.
Here is where I just cut to the chase. I don’t know that this is a proper strategy but I don’t want to waste their time or mine any longer. I simply say that our company typically does not pay more than (whatever price you would pay for this home or a bit less). I then explain that I understand they want to sell for as much as they can get and that I would want the same. I steer the conversation back to the ideas of what they can do to market the home to wannabe homeowners.
I then just shut up and see what they say. In most cases my number is too low for them. I say that I understand and hand them my card as I do the walk-away. The 60 day deal has begun.
Again I don’t know if this is the best way but since people know you in the park they know about what you pay anyways so you telling her "Our company can only pay about $2,000 to $3,000 for a home like this (add in the reminders of the type of frustration they are finding and feeling) and leave it at that. I do explain that I am not trying to insult them or low ball them (again working in the factors that are making it hard for them to sell).
I like Karl’s technique best. He ads something like, “I understand your frustration. I have 10 homes I am trying to sell right now and having the same problems you are having with just 1.”
In a nut shell I try and get them to see we are on the same side of the table here and that I am not trying to steal there home but in order for us to help them out the price has to fall within our guidelines. I encourage them to sell for more and leave them with my card and state that if that doesn’t work out then please call me. When they call 60 days later they have resigned themselves to my price and the $10k no longer is an issue.
Tony