I recently paid $300 for a continuing legal education seminar on audio CD. The speaker was boring, the audio quality was weak, and, worst of all, NO FAST-FORWARD.
If we go CD’s, it will be broken up and labeled into tracks with topics listed on the CD face.
First, I’d like to say thanks to all of my current customers who have purchased my materials over the years… I appreciate your business and your feedback.
I am considering revising the packaging on my products and was interested in some existing (and potential) customer thoughts…
Which is more preferrable, a perfect-bound course manual or a 3-ring binder?
Is videotape useful, or would you rather pay a little less and have just audio?
Which do you prefer, audio cassette or CD? (please answer this Q only if you have the ability to play BOTH - if you have only a CD player in your car, then your response will “skew” the results)
Re: Customer Survey - Some Feedback Please - Posted by JT-FL
Posted by JT-FL on September 21, 2003 at 11:56:58:
(1) 3 Ring
(2) audio
(3) audio
Course content is universally excellent. However, I would prefer a one-on-one format, more of a mentor/student relationship rather than the more free-for-all environment of the recorded session with the obligatory inaudible questions from the audience, which are not always relevent.
I have a few videos that have never been watched or only half watched. They are a waste in my opinion, even with visual aids.
Why not offer the option of cd or cassette when ordering? Which ever, some type of audio is good.
Bound courses are OK, but the preference is a 3-ring binder. It’s easy to add pages for notes.
What kinda break do we get for taking a CD, with course materials, that can be printed out and bound at my expense?
Re: Customer Survey - Some Feedback Please - Posted by Bryan
Posted by Bryan on September 20, 2003 at 15:30:36:
I have your land trust course and got it 2 years ago because of price and your reputation on this board. My preferences are
3 ring binder
CD
no need for video unless visual aids are relevant.
But the best would be a digital downloadable format or perhaps a password-accessable website. Speedy, convinient, and inexpensive are what sell me on these products.
3 ring keep. User friendly. Format is user friendly and practical. Copy forms as needed is great.
Go with cd,s
Most people have this method of playback. Not everyone is computer (mp-3 and other) savy. Not everyone wants to have to buy a new cd player for mp-3 mode.
An 60 year old is not going to get into the latest gagetry and other. The older people do not want to nor adapt well to the new technologies that abound.
Keep It Simple. Appeal to the masses.
Maybe offer audio tapes and video tapes as an option to the cd’s and/or in addition to the cd’s for extra cost ???
Maybe not enough customers to make this an option unless you can record these on the fly in a “as needed” situation. Again cost vs practical. ??
Only you know.
Better yet, do like some music cd’s and have the cd’s that play in a regular car and home cd player for the audio but also play the video on a home player.
Best of both worlds. This appeals to more customers (ie more sales)and may be more cost effective for you and maybe cheaper for the customer (more sales).
I love this one.
Have to weight the cost vs current method to see if practical. Of course you all know this. Econ 101.
Re: Customer Survey - Some Feedback Please - Posted by art c
Posted by art c on September 19, 2003 at 23:54:40:
I like the three ring binder , Like Carlton S has.
It’s very usefull to have his videos.
CD’s are best , but both CD & tape is a good idea.
Enjoyed this weeks webcast, very informative.
Thanks
Re: Customer Survey - Some Feedback Please - Posted by Scott Shubert
Posted by Scott Shubert on September 19, 2003 at 23:27:28:
I’m tired of binders. I have shelves full of them and they bunch up and don’t sit straight. Even though it is the same material on the video as on the tape, I still get a different experience watching the videos and appreciate having them included. I think cassette tapes are obsolete. Even though that is all that is in my current vehicle I would still rather have CD’s.
Re: Customer Survey - Some Feedback Please - Posted by Hank FL
Posted by Hank FL on September 19, 2003 at 22:28:30:
Binders are better.
Video makes sense for some of your visual presentations, and how much more are a couple of VCR tapes going to run ya ? And no more crowd shots/close-ups please, unless there are hot chicks barely wearing bikinis in the audience.
CDs are better, but please fill up the CDs. I’m fed up with these seminarians that hold up their courses with 16 or so tapes that have 15 minutes per side.
I’ll say right now that your courses don’t do that.
Your “How To Be Your Own Real Estate Lawyer” was the first course I purchased.“RE Lawyer” is a 2 day seminar on six or eight tapes if I recall. The next courses I bought were 3 high priced modules. Each 16 tape set covered about one day of a seminar if that. I liked much of the info, but felt insulted by the packaging.
BTW, if you are going the binded route, please get a sample of how the final will look & feel. I spent a small fortune on a sub2 course where the paperbacks rolled up like scrolls. Very annoying.
Re: Customer Survey - Some Feedback Please - Posted by life-is-great
Posted by life-is-great on September 19, 2003 at 22:08:38:
Current 3 ring binder is perfect, but added index cards would be great for locating chapters.
Video is good, compared with audio only it helps me improved memorizing what’s being taught, since our brain can have a visual reference. However the sound and image quality (lighting) have room for improvement.
CD is better.
Bottom line is your program is the most worthwhile of my investment so far in comparision to other courses.