Posted by rm on June 11, 2004 at 08:42:05:
“Lipsheetz’s Mama”
That mail might get opened.
Direct Mail: leave out the first name? - Posted by Hank FL
Posted by Hank FL on June 09, 2004 at 16:38:57:
Let’s say you have the address and the last name. Let’s say the last name is Lipsheetz.
Do you dig deeper to find out if it’s a Mr. or Mrs. or whatever?
Does this look choppy?
Lipsheetz
425 Jardin Ln
Emmitston IN 11111
Let’s say another guys name is Robert Thaw.
Would you avoid the whole Robert/Rob/Bob thing and just put the last name?
I’m just thinking out loud here.
I don’t think it makes a dif.
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Re: Direct Mail: leave out the first name? - Posted by rm
Posted by rm on June 11, 2004 at 08:41:08:
In the case of Lipsheetz, you might consider:
YO! Lipsheetz!
Re: Direct Mail: leave out the first name? - Posted by Space Available
Posted by Space Available on June 10, 2004 at 08:41:40:
Simply address your mail to:
The (fill in the last name) Family