Direct Mail: leave out the first name? - Posted by Hank FL

Posted by rm on June 11, 2004 at 08:42:05:

“Lipsheetz’s Mama”

That mail might get opened.

Direct Mail: leave out the first name? - Posted by Hank FL

Posted by Hank FL on June 09, 2004 at 16:38:57:

Let’s say you have the address and the last name. Let’s say the last name is Lipsheetz.

Do you dig deeper to find out if it’s a Mr. or Mrs. or whatever?

Does this look choppy?

Lipsheetz
425 Jardin Ln
Emmitston IN 11111


Let’s say another guys name is Robert Thaw.

Would you avoid the whole Robert/Rob/Bob thing and just put the last name?

I’m just thinking out loud here.

I don’t think it makes a dif.

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Re: Direct Mail: leave out the first name? - Posted by rm

Posted by rm on June 11, 2004 at 08:41:08:

In the case of Lipsheetz, you might consider:

YO! Lipsheetz!

Re: Direct Mail: leave out the first name? - Posted by Space Available

Posted by Space Available on June 10, 2004 at 08:41:40:

Simply address your mail to:
The (fill in the last name) Family