Quick Ma, call the police. - Posted by Dr. Craig Whisler CA
Posted by Dr. Craig Whisler CA on June 20, 2002 at 16:05:20:
Hey, Derek, congratulations on a fine idea. You are very creative and your thinking process is functioning just fine. Only there might be a slight problem. I think that papers at the store may be there on consisgnment and therefor they might still be the property of their publishers. To insert your ads without their permission might be considered in the same category as ‘thept of services’ or maybe some other bad stuff. Even if you put your ads in givaway papers, they still usually charge for their advertizments, so possibly the same result.
If that isn’t enough, consider how expensive advertizing is and how costly it would be to send your ads out to a non-specific market as you are considering. Could be a waste of your time as well as your money. On stuff like that you may only get 1 call per thousand ads. How many calls would you need to generate a deal?
I’ve had a lot of experience with advertizing of this nature (millions and millions of ads) and I suspect that this just wouldn’t be helpful (as Jacque would say).