Re: Grocery Store Receipt Advertising - Posted by JohnBoy
Posted by JohnBoy on February 18, 2002 at 14:29:09:
As far as choosing the supermarket you want, yes, you can do that as long as that market has those tapes. Not all markets are involved with it.
It’s a separate company that sells the advertising to local businesses. They provide free register tape to the market in exchange for allowing their ads on the back of the tape. The company sells the ad space to businesses which how they make their money.
The cost varies depending on where you’re located. In CA. these were running as much as $700 per supermarket, per run. Other parts of the country you can get it for $350 - $400 per supermarket, per run.
They guarantee you at least 250,000 ads on all the tapes per market. That usually last on average up to 3 months per run. They usually only allow up to 13 different ads on the tape, which means every 13th ad would be yours. If they have less ads then your ad repeats more often since there is less space between the repeats.
I’ve even had one market where we were the ONLY ad on the tape. Every space was our ad! LOL Of course that’s rare that you will ever see that happen and if they can’t get enough advertisers then they would probably drop that market since it would be costing them money to keep supplying them with free register tape.
I’ve used these for about 14 years. This wasn’t for real estate though, it was for local businesses. They usually pull a great response for local businesses that offer good coupons. It also usually takes 2 - 3 runs before you start noticing a good response.
I use to buy up every supermarket in town that offered these just to keep my competitors off of them! LOL
Sometimes you might even get them to offer you two spaces for the price of one just to get your business. Then you could run two different ads, one for buying and one for selling. Of course it would depend on the market. If they have plenty of advertisers on the tape then they won’t offer that. If they only have a few then they may offer that to you just to space out their clients ads. So it all depends on the market you use.
You could go into all the markets that have this in the areas you want to target and walk up to one of the checkers and just ask them to pull out a length of the tape for you so you can see who is all advertising on the tape. Get a long enough piece until you see the same ads repeat themselves. That will tell you how many different businesses are the tape for that market. If there is less than 7 businesses then you can try to bargain to get a good rate to try them out since less than 7 means they are hurting for more businesses to buy advertising from them for that market. That’s where you might get them to give you two spaces for the price of one or get them to give you a good discount to try them out for 2 or 3 runs, which would last for 6 - 9 months.
Maybe you could try something like:
WE WILL PAY YOU $500 TO SELL US YOUR HOUSE!
Then structure it to where they get paid once you place a suitable tenant into the property. It would be the same as paying someone a birddog fee for referring you to that house that you made a deal on!
If you advertised for selling house you could offer something like:
BUY A HOUSE FROM US AND WE’LL PUT UP $1,000 TOWARDS YOUR DOWN PAYMENT! WE WILL EVEN FINANCE YOU!!!
Then you can just adjust the purchase price according and bump up the down payment required to offset the $1k.
You need $5k down? No Problem! Then say you need $6k down, but with the coupon special they will only need $5k now since you will put up the first $1,000!
How about that! It’s magic!!! LOL
You can find the company’s 800# on the back of the register tape that sells the ad spaces to get in touch with them and see what you can find out.