Posted by Tim_AZ on May 10, 1999 at 23:33:02:
I just ran my first Lonnie test ad over a week ago, and it generatewd about 8 calls or so. I put it in the big newspaper here, and cost me $41 for a one day ad (I put it in Sunday’s paper, which is most read). My take on your situation is maybe you need to put the ad in a larger circulating newspaper. You said you put an ad in the local Penny Saver. We too have a free paper that comes in the mail called the Pennysaver. Not many people read it though, but the price to place an ad is cheap.
I also didn’t state the price in my dummy ad. I stated the down payment and “low monthly payments”. Lonnie stresses in his book that the 2 major things a potential customer is interested in are down payment and monthly payments. Sometimes, they could care less about the price.
Try running the ad again in a larger paper. It may cost more, but you may get calls.
My ad said:
WILL FINANCE - A nice mobile home in a beautiful park. $500 down and low monthly payments. Call Tim at xxx-xxxx. It got me 8 calls.
Then when people called, I told them that one was sold, but I am always getting new ones in. I then got info from them (where desired, down payment, monthly pmt, when they need to move, etc. Lonnies book has the form you can use.) You can do it. I haven’t done a deal yet, but my confidence level is a lot higher than it was a month ago!