Re: Homevestors franchises - Posted by Carmen_FL
Posted by Carmen_FL on January 25, 2001 at 20:50:20:
Their approach, to me, is just one of many. No different than the hundreds of Real Estate Companies out there - the mom-and-pop brokers can do just as well as the fancyh Century 21 brokers, if they know what they’re doing.
However, it seems to me that a lot of people are turned off by the “big business” aspect in Real Estate Investing, where they might look for it in other decisions. The word “Investor” has become a dirty word. We seem to have better success just being “people who want to help” rather than “a big company who wants to steal my house”. I’m sure HomeVestors only makes lowball offers on the houses, too (I could be wrong, I haven’t looked at their site), so investors looking for owner financing, Lease Options/PacTrusts/etc. should not feel threatened.
I’m always walking a fine line between appearing too “professional” and too “new”. What we found is that, if we answer the phone with “Real Estate,” or send our calls to an answering service, we lose a lot of callers who hang up. If we answer just “Hello” or something else non-threatening, and just send to voice mail when we’re not in, it seems to make people feel more comfortable.
But companies such as these run on volume, and work with the MOST desperate owners (as long as they have equity, of course). I’m actually kind of glad they’re out there - the most difficult thing in marketing in most cases is to “educate” the public. Once HomeVestors educates them (and gives them a lowball offer), they will know they have options, and will “shop” the best deal - and if your “I Buy Houses” ad is out there, they will most likely find it and call you too