Posted by osirus on December 14, 2000 at 24:32:31:
I don’t think the Pizza man is going to have the kind of motivation to look for homes for you. Do you think?
There is some truth to that initially. In fact, the most delivery drivers will probally view this finders fee as BS. But some will take you up on your offer! Those that do will certainly tell his or her fellow drivers that you paid them alot of money for just a name and adress. In addittion, you use the greed factor with the owner slash manager. Offer a total finders fee of $500. Allot $100 to owner/manager as a kickback and $400 to driver. That way there is a finacial incentive for the owner slash manger to encourage his or her drivers to pass out flyers and look for houses.
On the other hand, what he might do is pass out flyers for you while he is dropping of
Of course! That was the oringinal topic of this post.
The next question would be, “how many stops does one person make per day?”
Interesting question. That depends alot on many different factors such as: the amount of business the store, weather, time of day the driver works, the Superbowl, length of shift and so on.
Don’t be so focused number of deliveries the driver makes. Remember you leverage your efforts amongst all pizza shops within a given area.
However, If you choose to implement this within your marketing campaign; be sure you find find out the who the primary customers are in any given delivery area.
For example, some pizza places in Orlando, Fl almost deliver exclusively tourist areas and hotels. Your flyer efforts would be wasted on out of towners.
NOw if this works well you can also expand the idea to include those weekly paper delivery boys. Why not have them drop your flyer next to the paper. Give him 20 bucks and a box of ice cream.
Sure why not!