Did a few hundred mailouts at a time, here and there, and had good results. Figured if we were sending out 200 at a time and having okay results, it made sense to send out 7000 at a time. With newspaper display ads, figured the cost of the ad for one year would be covered by just one nice deal. Most of these marketing ideas I figure would pay for themselves pretty easily.
I wouldn’t say it was gamble. To me gambling is a roll of the dice, pure chance, no skill involved. I’ve gotten input from others using similar marketing methods and am confident in my ability to put those ideas into a plan that will work for me. I wouldn’t be surprised at all if we ditched one or two of our marketing methods. Certainly we will fine-tune over time.
However, in written media, unless the author explicitly expresses their intentions/understanding, all one can do is infer the relationship.
Again, it was a valid question, however, my main point was that usually your investment strategy dictates the nature, timing and extent of your marketing.
I support your position Ron Guy. Eka sounded really arrogant and condescending in his post. He unnecessarily tried to academicize a really simple question. Its not a dissertation topic, its a really simple question. Bad boy Eka.