Think outside the “box” - Posted by Carmen_FL
Posted by Carmen_FL on December 17, 1999 at 08:10:00:
Don’t rely solely on your realtor to sell the house. They don’t HAVE to sell YOUR house to eat. You do.
However, do make sure your realtor is WORKING for you - running ads every weekend which specifically mention your house, holding open houses, sending postcards or handing out flyers to ALL the neighbors, “advertising” your home to other realtors through their systems (“caravans” and internal e-mail systems); offer a $500 bonus to the selling agent. Make sure you read the information he/she put in the MLS - if it doesn’t excite you, change it so that it does. Put “key” words in there for the other realtors as well as the buyers - “bonus” to the realtors, and “owner financing” “will pay closing costs” “will help finance”, etc. for the buyers.
But, also run your own creative ads. Offer Owner Financing; Low Down, etc. (sell the note for cash). Talk to many mortgage brokers, tell them you have a home for sale and would LOVE to give them the mortgage; they may already have pre-qualified buyers with no house to buy because they need a little help (can you hold a small note? Pay for closing costs?)
In other words, make some noise about your particular property. You have to reach as many people as possible who are looking for a house just like yours. The more people know about it, the more chance that a buyer will see it.