Posted by Killer Joe on May 19, 2006 at 24:09:28:
For the one question, and then for the also?
Most people who are chasing a want, a need, or a dream are usually excited about finding a ?way?. It?s the number one draw, given, constant, call it what you like, that fuels the guru market, as an example. Being excited is a function of human nature, and you can certainly make it work for you. But that wasn?t what I was talking about.
The ?only in your mind? good natured dig referred to your statement that your customers would have a disconnect between being at your open house and being at somebody else?s and see yours in the magical light you see them in. It doesn?t work that way except in our minds. Yea they may be in love with the idea of being redeemed to the point of home ownership, but that is no guarantee they will settle for one less bedroom, one less bathroom, green shag carpet, a tiny back yard. (Watch that TV show ?Blind Date? and save me from typing a few more paragraphs here, thanks
Now to the also question?You are making a large assumption that you will be able to uniquely reap what you have sown with no competition considered. The truth is a buyer who is now given ?awareness?, for lack of a better term, may indeed use that awareness solely for their own benefit without compensation to you. Again, human nature, look around. Find a cheap gas station and tell your friends about it. Now, try to collect a fee on the savings for your efforts. Let me know how that goes. Better yet, just send me my cut