No… She Cannot! - Posted by Vic
Posted by Vic on February 26, 2001 at 22:02:59:
She cannot trademark those words. They’re too descriptive. The only thing she can do is register her logo or artwork that she would use which would have those words in it, but the words themselves would be excluded from the registration. In other words, the art work itself & the design of it can be registered but the words “lease to own” would be excluded.
I know this because I tried to register the name of my company & they said that the name of my company was too generic & they wouldn’t be able to do it. I could however have registered my logo with the generic words in them, but only the logo itself would be protected.
At least this is what I was told when I tried to register my name, which they thought was generic. The words they objected to were “real estate services”. They said that was too generic.
Furthermore, a trademark means little anyway. All it means is that someone is using that name to do business. It means that someone has applied (or maybe hasn’t applied yet) to do business using that name.
Hope this helps,