Posted by Shambhu Nath on September 13, 2003 at 24:10:11:
Family and friends referrals can be good place to start but can not sustain the business.
Cold Calling is common for loan officer(not necessarily succeful); but most succesful companies have thier own telemarkting dept and let the loan officer focus on the loan origination.
The long term business is built on purchase business. Realtors do not like to risk with new LO’s. So the best way is to find something to give and then receive. You may find some purchase leads and give it some future top producer realtors(not current) and then it builds the realtionship. Telemarketing can be helpful in this area also. Dan Pinto has good seminar on it. You can get more info from at
952 445 0764