The problem isn’t the ad, its YOU. - Posted by Dr. Craig Whisler CA NV
Posted by Dr. Craig Whisler CA NV on September 15, 2003 at 01:34:52:
The only thing wrong with this ad is that the circulation figures for the Thrifty Nickle in your area are probably far too low for your needs, this time of the year.
I can’t understand why people who are afraid to spend more than $25 per week on advertising for a deal that could bring them a $5,000+ profit, call themselves ‘investors’.
If I had a $5k profit hanging in the balance I wouldn’t be afraid to spend up to 5 times that much per week OR MORE, for a couple of weeks to get it sold quickly.
Your ad will work fine in the Thrifty Nickle if you want to wait for 2-3 months to sell it, but look how much money you will lose in space rent etc., meanwhile.
You are just expecting too much from your present ad source alone.
Try several papers at once and key your ads. I am more agressive. I would try about 500 direct mail ads to nearby apartment buildings. It should be a winner because the ad recipients have already been prescreened for credit, references, and income. They are prequalified. Apt. dwellers often feel cramped and would like to have a little more room and noone living on top of them, and no stairs to climb. And would yuou believe, some don’t even like the apt. manager? If your mobile is in a park that doesn’t allow children, then target an apt. complex with similar restrictions. If you need a buyer go steal one somewhere.
The problem isn’t with your ad, it is with YOU. You just made a poor management decision. You aren’t spending enough on advertising, and you are hoping to just sit back and have people to come to you, so-to-speak. Get off your duff and go GET a buyer. This is YOUR money we are talking about Greg. Get mad and fight for it. You need to make a MUCH more intensive effort rather than just sitting back and waiting for your phone to ring on one small ad, if it isn’t producing well.
Small ad budgets are for small deals. Yours is a big deal. Spend a proportionately bigger amount of money on advertising. It won’t cost you a penny more because you will sell your mobile sooner and you will save a couple of months space rent in the process, if you advertise more intensively. Get together with your mobile, give it a hug, and have some intense moments together.
I’ve been hearing similar complaints from many posters for years. What makes ANY of you think that there is one “silver bullit” ad that will make you all rich and famous by next Wednesday?
You’re looking for love in all of the wrong places and it just isn’t there. Your ads are fine, your stingeness isn’t. There is a solution but you are looking in the wrong place for it. The solution is in more advertising budget, and in a more proactive gung-ho campaign to go out and GET buyers instead of just waiting and hoping they find you, eventually.
SLOW TURNOVER is a bigger alligator than a bigger ad budget.
If it won’t cost any more, WHAT is holding you back?