Posted by leapfrog on May 20, 1999 at 11:30:13:
It sounds like a solid action plan. One of my specialities as a business consultant (in Canada–but do business internationally) is marketing. Direct mail even for excellent peices only produces 1-3% at best response. As Bill has mentioned and done, by further targetting, you will definately receive an even better response and from that reponse hopefully you’ll be able to make a deal or sale or whatever.
The doorhanger idea is fabulous! Giving lots of information on the brochure/letter isn’t necessarily a bad thing----make sure you have sub-categories with captions—so a person can scan the peice and read whatever section interests them first. If the person reads the piece and makes an effort to contact you, you know the person is serious.
Have you thought of marketing on the net? Have you thought of putting out-- say a monthly newsletter & distributing it either in your preferred area or say to “for sale by owners” Just a thought.