Re: Marketing Suggestions? - Posted by John Behle
Posted by John Behle on June 07, 1999 at 19:33:48:
I think I saw Walter’s materials years ago and it does have some nice “pre-packaged” pieces that might be helpful.
I have a very different philosophy. I do not do mass mailings and marketings to all note holders. My early experience with it was that it was very low “yield” in results. Also, there are thousands of un-successful note brokers out there that have tried and failed.
To me it is like trying to buy real estate. Would you just walk out your door and start knocking on the doors of every real estate owner? No. You would at least try to look for someone that wanted to sell. Would you send a mailer to every property listed on the MLS? No. You would ideally look for someone that wanted to sell, needed to sell and was either very anxious, creative or flexible - the DON’T WANTER.
I look for notes the same way. I ideally want to buy notes from people who have decided to sell, have an anxious need (need cash), a problem (note’s delinquent), are flexible (partials), etc. The DON’T WANTER of notes.
No reflection on Lloyd or his materials, as I mentioned, I only glanced at them. I think he wanted me to market them and I declined because of the philosophy behind them that I just explained. He may have a great deal of experience and success. I don’t know. What I do know is that most people that teach you to send out mailers or go to the County Recorder’s office do so because they have little if any real experience. It sounds good, but does not translate “From the Podium to the Pavement”. It is a source of notes and I have met a few people that I believe have had some success. Most that claim to have had success are trying to sell a mailing list or a course. Lloyd may be one that has had some good results, but in general you should focus on Realtors, networking, well designed classified ads, and other in-expensive forms of advertising. Think “Guerrilla Marketing for Notes”. Read the book “Positioning” by Al Ries and Jack Trout if you haven’t yet.