3 Rules for Attending a Real Estate Club - Posted by William Bronchick
Posted by William Bronchick on July 30, 2003 at 09:17:00:
This answer is not directed at you personally, Jane, but everyone who is a beginner and wants to attend a real estate club.
Having run a real estate club since 1994 with 650 members and having attended 50 or more other clubs around the Country to speak at, I have a few observations and insights. If you want to get the most out of a real estate club, follow these 3 rules:
GET WHAT YOU CAN FROM EVERY SPEAKER. Understand that EVERYONE has something to sell, whether it is a guru selling a course or a local title company rep selling his BS. Everyone who speaks at a group has an “agenda”, otherwise he or she would not be standing on the stage speaking. Even the most hardcore “pitchmen” do offer some great ideas during their presentations, so you need to get past the “I’m not here to be sold” attitude and get what you can from the speaker.
RESPECT OTHER PEOPLE’S TIME. Many newbies always expect they can take a veteran investor out to lunch to learn the business. Most veteran investors won’t do this, unless they are fairly certain you will bring them deals. And, the “teach me the business and I’ll bring you deals” attitude doesn’t work. If a veteran investor teaches you everything he knows and you do nothing (or do everything and don’t bring him deals), he’s wasting his time. Be willing to pay people MONEY for their time. And, MOST IMPORTANTLY, don’t waste other investors’ time trying to learn the basics. Go to Barnes & Noble and buy 10 paperback books and read them. If you are not willing to spend $150 and the time to read 10 basic books, YOU AREN’T READY TO BE AN INVESTOR - PERIOD!
LET PEOPLE KNOW WHY YOU ARE THERE. If you sit in the corner drinking coffee, you aren’t networking and marketing your most valuable asset… YOURSELF! If your club does not have big name tags, MAKE YOURSELF ONE. Make it BIG and COLORFUL. Have a statement about what you do and what you are looking for. There’s one guy at our club whose name tag reads, “THE MOBILE HOME GUY.” Everyone knows him. Everyone calls him when they need to sell a mobile. Be creative and aggressive. Ask your club leader if it is permissible to pass out flyers - bring big, colorful flyers that read “I HAVE HOUSES TO WHOLESALE - CALL ME” or “I AM LOOKING FOR REHAB PROPERTIES ON THE WEST SIDE- CALL ME.”
Get yourself a fancy business card and hand it out to everyone. And, don’t use the cheap computer-printed garbage, go spend $50 and get some nice double-sided cards that explain who you are and what you do.