Forget the paper-there are better ways! - Posted by jack z.
Posted by jack z. on January 31, 2000 at 10:40:44:
Listen to William. Hear all that he’s doing? That’s what it takes. If you’re running an ad, and that’s all you’re doing, you won’t get much action. At least, not in these parts.
Rather than run an ad, which is expensive, and small, take the same amount of money, buy some coroplast signs, and post them in areas you want to buy and in busy areas. I promise you they’ll pull WAY more calls than any newspaper ad ever will. I’ve been spending some time of late putting up signs, and I’ve been getting 3-5 calls per day, just on signs alone. And in just 1/2 week of following up on those calls, I’ve got three or four "definite maybe"s for lease/options. Those are pretty good results. Now, when I get my act together, consistently track the foreclosures, consistently track expired listings, consistently track divorce notices, the number of calls will increase, and the deals will come. And they’ll come for you, too, but YOU’VE GOT TO MAKE IT HAPPEN! If all you’re doing is running some crummy ad (take it from one who’s been there-me!) forget it. Your money is better spent elsewhere.
Now go get 'em!