Re: Free Video - Boosting ad response - Posted by Robert Campbell
Posted by Robert Campbell on October 19, 2003 at 13:26:17:
I think your video idea is solid. Well thought-out.
I can tell you are a smart marketer. I know another person - smart like you - who uses this same concept to sell his “how-to” information courses.
A little different twist, however.
He creates his own inexpensive video’s that he does at home … by himself.
He literally sets up a video camera that films himself behind a desk talking about solving a specific problem. He gives away some information, but not all.
The point is for the viewer to see a “real” person offering intelligent solutions to whatever jam they are in … or to whatever opportunity is wanting to be pursued.
If a person wants to view this important information for free, it is mailed out after the person wanting the information has sent in a fully-refundable $20.00 deposit is received.
I’m using your “interview” approach for my own video in the next 30 days or so. “How to Make $20,000 Per Month in Forclosures … Without Being a Vulture” is going to be the title of the video.
My foreclosure expert be offering great “how to” information that is based on his 30 years of experience in this area of real estate investing.
Myforeclosure expert is willing to do this for the same reason the foreclosure investor is willing to create a video for homeowners who are behind in their mortgage payments. They establish credibility in the eyes of the viewer, and that is the first step to the beginning of a business relationship.
I think the video idea really distinguishes yourself in the best possible way.
Thanks for the great post.