Re: Rainy days = less calls ? - Posted by Steve Contois
Posted by Steve Contois on May 14, 2006 at 09:38:39:
I’ve heard people say, “The phone is not ringing because its raining. Know one wants to shop in this when its this nice?” Five days later, I’ve heard the same person say, “Geez, the phone must not be ringing because the sun is out and its so beautiful. Who would shop for a moblie home in this weather.” It makes me laugh because I’m thinking: If the customers don’t shop when its raining, and they don’t shop when its sunnny, when the hell are they ever going to shop? I’ve always found that the phone quits rining whenever I stop advetising consistently. There is also a drop off when its been awhile since I’ve networked with the park mangers and spent some quality time with them. I’ve also noticed a drop off when I haven’t been riding the bumps and talking to the residents off the park. I always try to internalize drop offs in business so I feel like I control my own destiny and am not at the mercy of circumstances I can’t control like the weather, economy, etc. I’ve heard stories from investors that have sold homes on Christmas, New Years, during tornado warnings, at midnight, and all sorts of crazy cirumstances. I had a young lady call me a “pansy” a few weeks ago because I wanted to re-schedule an appointment to sell her a home during a tornado warning!!! I said to her, Ms., are you crazy? Where do you think the tornado’s hit first? Its always the MH park. She told me she needed a place to live and said, “We all gotta go sometime. I ain’t afraid of no tornado!” Guess that is the great thing about the Lonnie industry. There will always be a demand for low income housing and customers that see the value of owning instead of renting. Customers that want to own so bad they don’t let little things like tornadoes get in their way.