Posted by JPiper on April 03, 1999 at 20:03:00:
My main point is that persuasion doesn’t equal “hard sell”. We’re not selling vacuum cleaners here. We’re selling effective solutions to a seller’s problems, solutions that will result in a profit to us. We’re selling ideas. I’m not quite sure how you would “force” a seller to accept your solution. But to the extent that you can point out the benefits to the solution in an effective way, I think you should. Where you get the idea that this is “hard sell” is beyond me. I think it’s persuasion. If the seller doesn’t like the idea, and you have no others, then you walk?and he continues to market his property.
We don’t appear to be disagreeing regarding “weak stance”. Where we evidently part ways is that I don’t want to move in directions to create a weak stance?.I’d rather move in ways that either create a strong stance, or take the actions that will lead to a strong stance. I would rather try to “convince” the seller of the merits and benefits to him of my proposal, and failing that, walk away, as opposed to weakening my contract, my posture, spending time and money on a deal where I have agreed to a situation where I have very little control. I think newbies would be well advised to work on strenghtening, not pander to their weakness. But that’s just my opinion.
Either way, I don’t have a problem if that’s how you or others want to do your business. As you say, there are many ways to skin a cat. And if you’ll read back through the posts, you’ll note that I originally answered by saying to get it all in writing. I didn’t say not to do it with seller marketing. I only said that later when a subsequent poster came up with a problem concerning the solution that you suggested on seller marketing.
By the way, why don’t you come to the chat room anymore? As soon as we got the new and improved version you quit coming. What’s the deal?