Posted by Fred K.B. (SoCal) on March 11, 2002 at 18:20:06:
This is probably a regional issue, use whatever people in your area call a single family house. If you try to get too tricky, and use a shortened phrase in an attempt to save a few bucks in ad fees, you might be wasting all your money because your target audience might not be able to decipher the phrase.
The saying “penny wise, dollar foolish” jumps to mind.
Example, here in southern California a duplex is understood to be 2 units in one building. In NYC a duplex is an apartment with 2 floors. Big difference!
When you place an ad, even to buy, you’re marketing. Clear communication is key, use language your market is familiar with.