Posted by Soapymac on October 26, 1998 at 19:55:43:
but to change it a little bit more…
Is there a way you can think of to remove the address but still describe the general area? Does the neighborhood have a “village” name? Seattle, for instance, has its Madison Park… New York City has its upper east side…Los Angeles has its Malibu. See what I mean?
“Walking distance to ferry” instead of “Close to ferry”…as long as that is true.
Can the “large sunny lot” and “territorial views” be combined into something like “glorious sunrises” or “spectacular sunsets”.
Get rid of the “3 BR 1 BA” and “close to schools and shopping.” As long as local law permits, say something like:
“For $117,900 you know there’s got to be more…and you’re right. But you’ll never learn about them or the financing arrangements that could move you in here unless you call (number) between (time1) and (time2).”
Think it through. You are on the right track. See if your daily newspaper has a guide for writing real estate ads that sell. I know that the Boston Globe (my neck of the woods) does. Free, too.