Posted by ray@lcorn on May 19, 2010 at 11:49:01:
The biggest misconception about commercial real estate is that it’s complicated. Believe me, this ain’t rocket surgery…
In times like these successful investors are those who execute the fundamentals of marketing, sales and service.
From what I see in today’s talent pool, sales skills are a lost art. Making cold calls, asking for referrals, follow-up procedures, closing a deal vs. order-taking… these age-old practices are lost in today’s miasma of tweets, data mining, and auto-responders.
And many organizations have lost touch with the basics of providing value-added services that their customers need and desire. Doing more for your customers than the competition is the key to success in any business.
Leasing property is that simple. Those who understand the precepts of how to make a sale and deliver services as a value proposition have a competitive edge in the marketplace.
As Albert Einstein said, ?Everything should be made as simple as possible, but not simpler.?
And as my son often tells me, “Thank you Captain Obvious.”