I was just wondering… - Posted by Dirk Roach
Posted by Dirk Roach on June 02, 2000 at 13:59:49:
what prompted him to box himself in by naming numbers and terms and such?
See now he has limited himself in on the buy price, the sell price, the amount down, the term, and the monthly payment.
Of course one could bait and switch, potential buyers with something like :
"Oh, I’m sorry Mr./Mrs. Jones, that one just sold, however if you tell me what you’re looking for, what area and what you have to work with I may be able to do something, as I do have these deals all the time…etc"
However the problem with using a “teaser ad” like the one he has ran is that it sets up a “tainted” perspective on the part of the potential buyer. Meaning that the potential buyer is going to name down payments and what not similar to what he/she has read in the original ad.
It’s a psychological thing. He limited himself in a negotiating standpoint, by throwing TOO much information out there.
Or as my grandfather used to say, if you use too much bait on your hook, the fish can’t get it.
Of course all is not lost at all. he simply has a few tainted buyers now, and as we all know buyers lists wilt pretty quickly anyhow.
My advice would be to simply reword the ad, omitting all this price, and terms stuff and let it fly.
Because frankly, lets say someone does call on the ad and has only $4500.00 to put down as a down payment on his deal. Should he simply sell it for cash, or use it as a down payment and then create a note on top of that? Getting a big down payment and creating a monthly cashflow, which he could either hold or utilize later?
The thing is, with a proper advertising machine in place big downski’s do happen. Maybe not on every deal, but I have been surprised at the number of times that they have come up.
Anyhow that’s all I was trying to say.