This ad worked…TOO WELL! Newbies read - Posted by Scott
Posted by Scott on August 21, 2003 at 19:28:54:
Advertised my rehab over the weekend and the response was overwhelming. I got about 60+ calls that have lingered into today. The ad reads:
Rent to own
4br Completely remodeled
$1200 mo w/5k down
call *** ****
Here’s what I’ve learned: Answering calls takes ALOT of time, I managed to get NOTHING else done last weekend. People just seem to want to chat about alot of unimportant (to me) things. Keep the calls short and sweet, I have honed my skills on this one. I try to keep the calls to about 3 mins now. I summarize the house, tell them it’s nice,and try to qualify them. If they know their score and it’s too low I just tell them they don’t have enough credit. I also ask them if they have the money, some do, some don’t, but the ones that don’t can’t come to see the house (waste my time) Yes this does happen, before I started asking, I would get “I’m getting a settlement”, “My grandmother is about to die”, “I’m gonna borrow it from my dad” etc. after they were standing in the front door! Wow I can’t believe I was being that wasteful of an RE investors most valuble resourse…TIME!
I spent about an hour on the phone with one lady only to be stood up at our 8:30 PM appt!Wasted time = 2 hrs
One lady stopped in 5 times to look at the place and still hasn’t gotten her credit app back to me. I finally told her no more visits until I qualify you. Wasted time = 3 hrs
Just giving some examples, but the moral of the story is that we as business people need to be very aware of the time we may waste or others may take from us, giving nothing in return. I’ll chalk it up as inexperience on my part by trying too hard to sell myself and my product to the wrong people. Find out who the buyers are first, then sell 'em.
I would assume this sounds like common sense, but, nevertheless I found myself making this mistake!