How much business has this site generated? - Posted by Ben
Posted by Ben on May 27, 2000 at 20:26:58:
Thank you for your comments. You say you “don’t think motivated sellers search the net to sell their homes” and that you are “not sure most motivated sellers even have a computer”. In my opinion, you are wrong on both points. I’ve seen real-life results that prove otherwise.
I can’t really answer your other questions as to whether or not it’s worthwhile, etc., because much of that will depend upon what the purpose of the website is; for example - there are businesses and people who believe strongly that the presence alone - and the constant availability it gives all to your contact information is worth the cost, just in itself.
We live and operate in a community of very high costs and many, many investors - including one of America’s very best and most successful. Because more people know about us than most of the others, we get more of the unsolicited calls - and that comes from simple name branding. Which is no different than ANY other product or service.
For example - while in the shopping malls, I’ve probably passed by the Hickory Farms store countless times, without going in (or purchasing anything). I have no immediate need for their products … but if I DO need a beefstick - guess where I go? Hickory Farms. Just because I know about them, and for no other reason.
Very little has changed since the “Good Old Days”, and the internet is no exception - most of the people who claim to see no value, are those who are intimidated or bothered by it. People in those two categories are generally the ones who spew most vociferously against it. Others use websites to increase sales, presence, branding or even simple contact info. Either way, you’ll get just as many people trying to talk you out of it as you will people trying to convince you to get into it.
As to whether or not it’s worth the effort - if you don’t think it is - as you say, then it’s not. Just like any other business or marketing tool, you can make of it what you will.
For example: give 500 business cards to one person who thinks they are valuable - and 500 to a person who thinks they are not worth the effort … then, see what each person does with those cards. The one who saw value in them will have put one in everybody’s hand and on every bulletin board, until he ran out - while the other will have thrown them away or put them in a drawer to languish in the dark. If just ONE PERCENT of the people who received or saw one of those business cards ever ended up calling - then the person who saw value in the cards is going to get five phone calls or inquiries that the other person never did and never will.
It may be germane to this discussion, that the people who tried to report us to the local Business bureaus & sent the veiled emails … are people who do not have websites or any web presence of their own.
Again, I really do appreciate your kind words and comments. Thank you very much.