Neither! - Posted by Brad Crouch
Posted by Brad Crouch on July 22, 2003 at 17:10:20:
Consider this . . . have the marketing for prospective sellers, direct them to your cell phone number. And have your marketing for prospective buyers, direct them to a voicemail number.
The prospective buyers (or tennant/buyers) are not nearly as important as prospective sellers, with regard to the abundance vs. scarcity issue.
If a prospective seller cannot reach you immediately when he/she is ready to make a move, they will simply call the next number on their list . . . and keep calling till they find some one to solve their problem NOW.
Since prospective sellers are much harder to come by, it only makes sense to make yourself available to them ALL the time. Especially if you are not yet wealthy enough so that contact with them is really not all that important.
When you can afford it, you can have everybody just talk to an employee who will later have to hand the call off to you for “closing” the deal.
I don’t know about you, but I like to talk with the decision maker from the “get-go”.