"We buy" or "Sell your" ? - Posted by Alan

Posted by Scott on October 26, 2003 at 21:00:48:

I agree. “Sell your house” gives the seller the feeling of control and that they will benefit from the relationship. “We buy” gives the impression that you will benefit most from the relationship.

“We buy” or “Sell your” ? - Posted by Alan

Posted by Alan on October 26, 2003 at 16:06:55:

Wanted to get some input. Which do you feel is better for marketing material:

“We buy houses FULL price”


“Sell your house for FULL Price”

My initial thought is the second is stronger, but I have nothing really to base that on other than intuition.

Thoughts anyone.

Re: “We buy” or “Sell your” ? - Posted by chris-atl

Posted by chris-atl on October 27, 2003 at 11:26:48:

“Sell Your House” give the seller the impression he’s the one in control. It’s the same concept as in when you’re a salesman…people don’t like to be sold, but they like to buy. Let them think they are the ones making the ultimate decisions even if you prodded them along to that point.

Personal Opinion Only - Posted by Robert TX

Posted by Robert TX on October 26, 2003 at 20:31:43:

“Sell your” is active for the seller. “We Buy” is active for you. “Sell your” tells me what I can do. “We buy” tells me what you can do. I would think that sellers are more interested in what they can do than what you can do.