Posted by Fred-Ohio on November 18, 2000 at 08:39:12:
I headline my ads as you do and include in he body of the ad " low down payment, monthly payments under $225 per month (or whatever figure you are comfortable with)". I do not include make or year of MH, but I do include features like central AC, Car ports, decks etc.
The goal that I keep in mind when I write my Ads is NOT to give the reader all the information they need to make a decesion, rather to bait the hook enough that they will call me to get more information. I want them to think, HEY, I MIGHT BE ABLE TO DO THIS-I’LL CALL AND CHECK IT OUT. When they call you check them out (Qualify them).
I typically get 2-4 calls per day every day when running a two week ad.
The rest of the story is that out of 20/30 calls probably only 1-2 people are qualified in that they have the 4 critical ingredients that I look for. 1- Down payment of at least 10% or near $1000, 2-The ability to pay the park rent and monthly MH payment to me, 3- The willingness to pay, a gut level judgement on my part that the will make their payments, 4- They must be approved by the park before we can close the deal.
Hope this helps,