Expired Listings - Posted by Jim Kennedy - Houston, TX
Posted by Jim Kennedy - Houston, TX on January 25, 2002 at 16:52:32:
Q: “What sort of direct mail (e.g. postcard, short letter, long letter) do you use with expireds?”
A Medium letter (1½ pages)
Q: “Do you use an ‘ALL CASH’ or just a generic ‘Call me if I can help’ pitch?”
A: Neither; I use a targeted message that specifically mentions the fact that they had the house listed with an agent and that the listing has expired. The letter goes on to address the most common problem that the sellers are trying to solve, which is debt relief. And then it offers the solution that I can provide.
“Thanks Jim, I value your input and enjoy all of your helpful posts.”
You’re very welcome. I enjoy being able to respond to questions when I feel that I have something useful to contribute.
Hope this helps.
Best of Success!!