longterm strategy - Posted by Carmen_FL
Posted by Carmen_FL on January 29, 2001 at 17:59:47:
I run ads for a month; it’s cheaper than running it for 4 weekends, here, and it keeps the name out. I’ve found, with all different kinds of ads, that the weekends are pretty much dead (e.g. when I advertise a home for sale, I may get 3-4 calls all weekend). Monday is slow too. But from Tuesday-Thursday, the calls flood in. Friday it slows down again. Who knows, people probably set the Sunday paper aside to look at and circle, and call during their lunch hour the other days.
On an “I Buy” ad, I would say it would take a while for people to see, recognize, realize they need your service, and then call. So if the ad’s only been out this one time, I wouldn’t be surprised not to get responses. However, if you can keep it out there, you should get calls. Personally (unscientifically), I like to go after my sellers directly, with postcards & flyers (since I create and copy my own, I can send out 350 postcards, and create/hand out 1000 flyers for $74, which is what I do when I have more time than money - pick a neighborhood and start walking - I like the door-to-door thing, but it is time consuming, or putting them on cars, although some people get mad at that). Put them everywhere you can think of that won’t fine you. Bandit signs are good too,and they tend to stay up longer than one weekend. I seem to get a better bang for my buck that way. You’ll have to figure out what works best for you.