Posted by Tim Conde on October 28, 1998 at 01:45:06:
I don’t post those little 4 foot square half-assed handmade signs. If I am going to post in an area, I rent a real billboard for six months or whatever. You can get the graphics done and get the thing posted for a few thou and it can be a good deal. You can’t just post and pray. You have to understand who is driving by. Example: If I know that the XYZ defense plant is going to have huge layoffs, and if I know that 99% of the people who work at XYZ take Highway 123 to get to and from work, guess where I post the billboard??? I can get fabulous response, but only because I target my audience so specifically.
Is it illegal to post a sign? I can say that if you posted a sign without my permission on my land, you’d have a lot of explaining to do, to me and to my lawyer. If you rent the land from me for that purpose, why not? I know that there are some places that limit billboards (beautify the highways and all that), but you’d have to know where those areas were…