Posted by Glenn on December 22, 1999 at 20:06:40:
I used some for an old computer company I owned. I did it in a special business to business directory. It was a waste of money, because it turned out that it was not the main directory people used - there are often many companies selling phone book ads - so make sure you are using the one most people use. It also tends to be fairly expensive a form of advertising. It would depend upon what aspect of REI you are doing as to whether it would be useful (is it something that people usually use the YPs for?) or whether it would be a complete waste of money (the salesperson should be able to show actual usage of your category - not total circulation of the book - for it to be deemed effective).