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We Buy Houses is Poor Marketing

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  • We Buy Houses is Poor Marketing

    We buy Houses
    We buy Ugly Houses
    Free Cash Offer
    Sell Your House For Cash
    Sell Your Cash 'As Is"

    Guarantee 90% of wholesalers "marketing" is some variations of the above and it's LAZY, UNINSPIRING marketing. It violates good marketing practices and often yields to poor targeting and lackluster deals.

    Where is the emotional connection with distressed homeowners or tired landlords?
    Where is the unique selling position?
    Where are the benefits of choosing a cash buyer over a Realtor?
    Are you solving a problem or trying to take advantage of a desperate homeowner?

    There can be a negative association attached to real estate investors and this kind of marketing plays right into it. Your marketing message is your first introduction to homeowners.

    How do you expect to separate yourself from the pack with generic websites and bland marketing messages?

    I can tell you 9/10 you won't or you will work twice as hard to achieve your goals. Wholesalers I've worked with who does 6 or more deals per month don't do marketing this way.

  • #2
    Thanks Dan. I agree. I'm looking into creative and better marketing strategies as we speak. This post was great.