Re: Advertising in church newsletters - Posted by osirus
Posted by osirus on October 04, 2003 at 10:54:42:
“”“I thoroughly disagree with all previous posts in this thread. I think this is a fine idea. Most churches accept paid advertising in their bulletins nowadays. It’s a revenue generator for them, whether they want to think of it that way or not, and I don’t see anything wrong with that. Since when should business & church not help one another as part of the fabric of the local community?”""
I was going to scrap the whole idea based on the other post. Know you have me rethinking it.
“”“As for the $500 donation thing, I do agree that might be perceived wrong, and create the wrong impression, all to no advantage. You don’t have to do this anyway - you pay for the advertisement. If you want to do even more for the church, do the $500 donation per deal thing, just do it privately. Wouldn’t you rather people hear about that after the fact from the minister, instead of before it from you? Which way do you think would generate more good will?”""
There was reasoning behind this. First, I had know idea if that churches accepted advertising in their newsletters. In fact, I assumed that they did not and I would have to convinced them to make an exception for me. Second, several marketing books I have read mention these concepts: “affinity marketing” (associating your product or service with someone or something respected and trusted),“word of mouth marketing”, “WIIFT” (“What?s in it for them!”) I figured that I could hit all three of these birds with one stone. In addition, churches in my area are always having fundraisers. I thought offering $500 would give incentive to allow me to advertise in their newsletter even if they don?t normally allow advertising. In any event, it will probably work out better if I offer the $500 after the fact.
“”“As for “creative” real estate investors having a bad stigma from lack of understanding, that’s just something we’ll all have to work on, right? Let me see if I’ve got this right - according to previous posts in this thread, it’s ok for real estate agents to advertise in church bulletins, but not investors? Real Estate Agents help people buy & sell houses, and make a profit from it. Real Estate Investors… help people buy & sell houses, and make a profit from it. I fail to see a huge material difference. The main one, of course, is that we are direct principals in the transaction. Is that the difference that people are upset about? I highly doubt that. I think this just boils down to educating the public, a charge we all share in part. We are not operating differently than any other business advertising in the bulletin - we sell either a product, service, or both, in order to make a profit, so that we can provide for ourselves and our families. We are no more or less righteous than the barbecue shack, or the hairdresser, or whoever else is advertising in there. As to the righteousness of the profit motive itself, I’ll just put Deuteronomy 8:18 out there and leave it at that.”""
I think the problem is “familiarity”. Although, lawyers and real estate agents may have a stigma worse than a real estate investor, these professions probably have been used by church members before. Where as creative REI is somewhat underground.
Right know I am on the fenced whether I should go ahead and do it or not.