Posted by BoY on July 12, 2002 at 06:46:20:
A RE investor friend gave me an advise concerning ads in the newspaper. He pulled out his newspaper and flipped to the ‘I BUY HOUSES’ ads section. Then he asked me, ‘WHICH AD CATCHES YOUR ATTENTION?’, Now, they are all ‘I/WE BUY HOUSES’ ads, so I pointed out only two of them. Here’s what we found out on how to get the sellers to read your ad.
- (This is a given) A BIG AD
- ADD GRAPHICS (drawings of homes, money, anything)
- PUT YOUR PICTURE ON IT
- AN EASY-TO-REMEMBER PHONE NUMBER (I use this)
These are the eye-catchers.
No doubt bandits signs will work and they are also expensive but hey, if you spend $250.00 on bandit signs and get 1 great deal, that’s a no brainer.
My experience with flyers is you have to do it for at least three months before you start getting calls. Now, that’s my experience and yours may be different in where you live.
In any case, don’t stop letting people know that you are there to help them with their real estate needs. I suggest read Jim Kennedy’s 33 ways finding motivated sellers.
I also use direct mailing, pens, business cards, car magnetic signs and soon to try radio ad.
Keep investing and wish you all the best.