Have used a Full Page ad for 4 years… - Posted by Bobby (SC)
Posted by Bobby (SC) on March 17, 2006 at 21:30:50:
I looked at your yellow page ad and I think you are about to make the say mistake(s) that I made when I was looking for a “different way”
Will your yellow page ad work?
Maybe…maybe not. (my first one was really, really, bad…and ineffective too)
Does yellow page advertising work?
Probably not in your town:)
It works in mine. I have bought a lot of “Pretty Houses” from folks who are relocating and looking for a solution to making two house payments.
I have bought several from folks who have gone the listing/Realtor route and have picked up the telephone book when they are looking for a better answer.
Am I going to advertise in the yellow pages next year?
You can bet your girlriend/wife’s diamond on it!
What does my yellow page ad cost?
It doesn’t “cost”…it is an investment in your business (and future)
What “SECRETS” can I give you about my yellow page ad?
(1) Do not let a Yellow Page rep create your ad and tell you how to spend your money on a service that they are absolutely clueless about what you do or how to get you motivated sellers.
(2) Do not even think about using an ad that you will be paying for the next 12 months (and will be seen for 2-3 years aka “shelf life”) …without testing it to see if it works!
Deadline for yellow page ads are coming up and the reps will be pressuring you to meet their deadline…don’t you dare commit to running an ad until you know how it pulls.
You are better off testing, testing, testing and testing somemore until you have a good ad…than you are to put a
bad ad in and have to live with it
(3) Before you run the ad that you’re thinking about running you need to meet Dick Larkin.
Dick Larkin (858-614-5425) tweaked my yellow page ad and I got 250% more calls! (Translation=I bought a lot more houses:)
I think his website is www.yellowpagecommando.com (or Google him )
Finding Dick Larkin was one of the luckiest things that has happened to me in my investing career.
I shudder to think how much money I would have spent (wasted) without him