Posted by DougO on May 01, 2000 at 16:08:18:
I solved that problem w/o even knowing it, I married a Mexicana! What you say is true, and not only do you need to learn Spanish, you need to learn the customs and how they like to do business. I am farily lucky, my wife handles all of our Hispanic Customers. Many had no idea about interest, insurance, taxes, etc. So we teach them, help them, and in general do quite a bit of hand holding. For the most part, I find they are very good customers, it makes sense to adjust your marketing program to accomodate. I am the first one to say that anyone living in the USA should be learning English, but I am also willing to help those that are trying to help themselves.