Posted by Fred on March 19, 2006 at 01:57:37:
“Remember. It takes at least 7 ‘targeted’ mailings to get any response. And then you’ll be lucky if its 1%.”
That is antiquated marketing. If this was the case then your message is all wrong. With the right message to the right group (target), you should be able to get at least 5 to 10 inquiries with each and every mailing of 500 or so. Of those people that inquire, you should be able to get 1 or 2 leads. A lead does not mean a deal will happen, but it’s a step in the right direction.