Marketing Concepts - Posted by Charles


#1

Posted by Charles on October 26, 1998 at 09:31:59:

Thank You for your ideas. I am new at this , and I will try a few different mailers.


#2

Marketing Concepts - Posted by Charles

Posted by Charles on October 22, 1998 at 12:25:01:

As someone looking into to the note and real estate investment opportunities, I’m aware that marketing is very critical to the success someone like myself will experience. In my area there is a publication that show FSBO’s. What is the best way to utilize this information in a marketing plan to help me make money??

Thank you J.P. for this site, and Thank you to those who care to help me.
Charles


#3

Re: Marketing Concepts - Posted by Alex Gurevich, TX

Posted by Alex Gurevich, TX on October 24, 1998 at 20:00:56:

Consider that publication a list of prospects. Every time you have a list you can send them a direct mail. Spend some time designing a letter or post card that would catch their attention and make them call you.
It’s up to you to decide whether you want to make it generic or have some kind of screening criteria in the mailer to weed out some of those receipients. If you have not had prior experience with mailings you may design 2-3 versions and test them by sending different ones, perhaps once in month. See which one pulls better, and what kind of people call.