Posted by Eric C on November 28, 2000 at 16:04:41:
n the past I’ve had some success with wording the ad to target those folks that I thought could come up with some cash quickly.
Nothing much different than your usual owner financing ad except that I made liberal use of the word executive" and made sure that the “no qualifying” terms were prominently featured.
It seems that there are a great many people who fancy themselves as “executives” despite evidence to the contrary.
I would be pitching this deal, excuse me, “palacial executive retreat”, to the self-employed crowd. You know, Realtors, used car dealers, and salespeople.
I would also lose the percentage terminology. I would just come right out and say how much is needed to move in right away – $30K or whatever.
PS - before anyone gets upset at my proposed marketing “targets”, please note that I certainly fall into that last category – salespeople. My experience is that many of these folks (and a lot more) would rather “look rich than be rich” and subsequently make lifestyle choices that reflect that decision.